Privacy Policy

Privacy Policy

GENERIQ LABS, INC. operates this online store and website, together with all related information, content, features, tools, products, and services offered to provide customers with a curated shopping experience, collectively referred to as the “Services.”

Our store is powered by Shopify, which allows us to make the Services available to you.

This Privacy Policy explains how we collect, process, use, and disclose your personal information when you access or use the Services, make a purchase or other transaction, or otherwise communicate with us.

If any provision of our Terms of Service conflicts with this Privacy Policy, this Privacy Policy will govern matters involving the collection, processing, use, or disclosure of personal information.

Please review this Privacy Policy carefully. By accessing or using any part of the Services, you acknowledge that you have read and understood how your information may be collected, used, and disclosed as described in this Privacy Policy.

Personal Information We Collect or Process

The term “personal information” refers to information that identifies you or another individual, or that can reasonably be connected to you or another individual.

Personal information does not include information that has been collected anonymously or de-identified in a manner that prevents it from being reasonably linked to an identifiable person.

Depending on how you interact with the Services, your location, and what is permitted or required under applicable law, we may collect or process the following categories of personal information, including information or conclusions inferred from such data:

• Contact information, including your name, residential address, billing address, shipping address, telephone number, and email address.

• Financial information, including credit card or debit card details, financial account numbers, payment card information, account information, transaction details, payment methods, payment confirmations, and other related payment information.

• Account information, including your username, password, security questions, account preferences, and settings.

• Transaction information, including products you view, place in your cart, add to a wishlist, purchase, return, exchange, or cancel, as well as information about your previous transactions.

• Communications with us, including any information you provide when contacting us, such as through a customer support request.

• Device information, including details about your device, browser, internet or network connection, IP address, and other unique identifiers.

• Usage information, including details about how and when you access, interact with, or navigate the Services.

Sources of Personal Information

We may obtain personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information.

• Automatically through the Services, including through your device, your use of our products or services, visits to our website, cookies, and similar technologies.

• From service providers that support our operations, provide technology, or collect and process personal information on our behalf.

• From our partners or other third parties.

How We Use Your Personal Information

The ways we use your personal information may depend on how you interact with us and which Services you use.

Providing, Personalizing, and Improving the Services

We use personal information to provide and operate the Services, including fulfilling our contractual obligations to you.

This may include:

• Processing payments.

• Fulfilling and shipping orders.

• Remembering your preferences and products that may interest you.

• Sending notices related to your account.

• Processing purchases, returns, exchanges, and other transactions.

• Creating, maintaining, and managing your account.

• Arranging shipping and delivery.

• Supporting returns and exchanges.

• Allowing customers to submit product reviews.

• Personalizing your shopping experience, including recommending products related to your purchases.

• Tailoring and improving the Services.

Marketing and Advertising

We may use your personal information for advertising, promotional, and marketing purposes.

This may include sending promotional or advertising communications through email, text message, or postal mail, and displaying advertisements for products or services through the Services or on other websites.

Advertising may be based on products you previously purchased, placed in your cart, viewed, or otherwise interacted with through the Services.

Security and Fraud Prevention

We may use your personal information to verify and authenticate your account, provide a secure payment and shopping experience, and detect, investigate, prevent, or respond to suspected fraudulent, illegal, unsafe, or malicious activities.

We may also use your information to protect public safety and maintain the security of the Services.

If you create an account, you are responsible for protecting your account credentials. You should not share your username, password, or other account access information with another person.

Communicating With You

We use personal information to communicate with you, respond to your inquiries, provide customer support, deliver effective services, and maintain our business relationship with you.

Legal Purposes

We may use your personal information to comply with applicable laws or respond to valid legal proceedings or requests.

This may include:

• Responding to law enforcement authorities or government agencies.

• Participating in investigations or civil discovery.

• Managing potential or actual litigation or other adversarial proceedings.

• Enforcing our terms and policies.

• Investigating possible violations of our terms, policies, or legal obligations.

How We Disclose Personal Information

In certain situations, we may disclose personal information to third parties for legitimate purposes consistent with this Privacy Policy.

These situations may include:

• Sharing information with Shopify, vendors, and other third parties that provide services on our behalf, including information technology management, payment processing, analytics, customer support, cloud storage, fulfillment, and shipping.

• Sharing information with business and marketing partners that help provide marketing services or advertisements.

For example, Shopify may support personalized advertising through third-party services based on your online activity across different merchants and websites.

Our business and marketing partners will process your information according to their own privacy notices.

Depending on where you reside, you may have the right to direct us not to share your information for targeted advertising or marketing based on your online activity across different merchants or websites.

We may also disclose information:

• When you instruct, request, authorize, or consent to the disclosure.

• When necessary to ship products to you.

• Through your use of social media widgets or login integrations.

• To our affiliates or other entities within our corporate group.

• In connection with a business transaction, including a merger, acquisition, restructuring, insolvency, or bankruptcy.

• To comply with legal obligations, including responding to subpoenas, search warrants, court orders, or similar lawful requests.

• To enforce applicable Terms of Service, policies, or agreements.

• To protect or defend the Services, our rights, or the rights of our users or other individuals.

Relationship With Shopify

The Services are hosted through Shopify.

Shopify collects and processes personal information regarding your access to and use of the Services to provide, operate, and improve the Services.

Information submitted through the Services may be transmitted to and shared with Shopify and other third parties. These parties may be located in countries outside the country where you reside.

We may also use enhanced Shopify features to help protect, operate, grow, and improve our business. These features may use information obtained from your interactions with our store, Shopify, and other Shopify merchants.

When Shopify processes personal information for these enhanced features, Shopify may be responsible for that processing, including responding to requests relating to your rights over Shopify’s use of your personal information.

You may review the Shopify Consumer Privacy Policy and Shopify Privacy Portal to learn more about Shopify’s processing practices and the rights that may be available to you.

Third-Party Websites and Links

The Services may contain links to websites, applications, or online platforms operated by third parties.

When you access a website or platform that is not owned, affiliated with, or controlled by us, you should review its privacy policies, security practices, terms, and conditions.

We do not guarantee and are not responsible for the security, privacy, accuracy, completeness, or reliability of third-party websites or platforms.

Information you post or provide in public or semi-public spaces, including information shared through third-party social networking platforms, may be accessible to other users of the Services or users of those third-party platforms.

Such information may be used by us or third parties without restrictions beyond those imposed by applicable law or the relevant platform.

The presence of a third-party link within the Services does not automatically mean that we endorse the platform, its content, its owner, or its operator, except where specifically stated through the Services.

Children’s Data

The Services are not intended for use by children.

We do not knowingly collect personal information from children who are below the age of majority in their jurisdiction.

If you are the parent or legal guardian of a child who has provided personal information to us, you may contact us using the contact information provided below and request that the information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms may be defined under applicable law, the personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security system or protective measure is completely secure or impenetrable, and we cannot guarantee perfect security.

Information transmitted to us may also be vulnerable while in transit. You should avoid using unsecured communication channels when sending sensitive or confidential information.

The period for which we retain personal information depends on several factors, including whether the information is required to:

• Maintain your account.

• Provide the Services.

• Comply with legal obligations.

• Resolve disputes.

• Enforce contracts, terms, or policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the rights described below in relation to your personal information.

These rights are not absolute. They may apply only under certain circumstances, and we may decline a request when permitted by applicable law.

Right to Access or Know

You may have the right to request access to the personal information we hold about you.

Right to Delete

You may have the right to request the deletion of personal information we maintain about you.

Right to Correct

You may have the right to request the correction of inaccurate personal information maintained by us.

Right to Data Portability

Under certain conditions and subject to applicable exceptions, you may have the right to receive a copy of the personal information we hold about you or request that it be transferred to another party.

Managing Communication Preferences

We may send promotional emails to you.

You may stop receiving promotional emails at any time by using the unsubscribe option included in those messages.

Even after you unsubscribe from promotional communications, we may continue to send non-promotional messages relating to your account, purchases, orders, transactions, or other service-related matters.

You may exercise available rights through the options provided within the Services or by contacting us using the contact information below.

You may also review Shopify’s privacy information to learn more about how Shopify uses personal information and the rights that may apply to information processed by Shopify.

We will not discriminate against you for exercising any available privacy right.

Before processing a request, we may verify your identity as permitted or required by applicable law.

Where allowed by law, you may appoint an authorized representative to submit a request on your behalf.

Before accepting a request from an authorized representative, we may require proof that you have authorized that person to act for you. We may also require you to verify your identity directly with us.

We will respond to privacy requests within the period required by applicable law.

Complaints

If you have concerns or complaints regarding how we process your personal information, please contact us using the information provided below.

Depending on where you reside, you may have the right to appeal a decision we make regarding your request or submit a complaint to the appropriate local data protection authority.

International Transfers

We may transfer, store, and process your personal information in countries outside the country where you reside.

When personal information is transferred outside the European Economic Area or the United Kingdom, we will rely on legally recognized transfer safeguards where required.

These safeguards may include the European Commission’s Standard Contractual Clauses, equivalent contractual protections issued by the appropriate United Kingdom authority, or another recognized transfer mechanism.

Such safeguards may not be required when the information is transferred to a country officially recognized as providing an adequate level of data protection.

Changes to This Privacy Policy

We may revise this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory purposes.

When changes are made, we will publish the updated Privacy Policy on this website, revise the “Last updated” date, and provide any notice required by applicable law.

Contact

For questions regarding our privacy practices or this Privacy Policy, or to exercise any privacy rights that may be available to you, please contact us by telephone or email at connect@generiqlabs.com.